To launch and sustain the social media presence of the company’s fresh chicken products in an already crowded market.
A new entrant in the Omani food sector, Hani chicken faced an uphill task of brand awareness and sales among customers who had enough and more choice. The brand was positioned as one that delivers freshness and hygiene at every stage of production. This was highlighted throughout its social media handles and was coupled with activities that drove consumer engagement and overall interest in the brand in the online domain.
- 300% increase in organic engagement
- 110% growth in sales volume
- Steady growth in social media following