To reach out to the South Asian expatriate population in Oman to adopt the brand’s latest subsidized call and internet packages.
We got our thinking hats on and came up with an online + TV + social media video campaign that was extensively broadcast to target groups from countries like India, Pakistan, Bangladesh, and India. The videos were shot in their native languages to boost awareness and were also shared through localised WhatsApp groups to boost organic reach. Renna was positioned as the telco that makes ‘life great’ with its services. Shot in Hindi, Urdu, and Bangla with real individuals, the campaign has been one of the biggest successes for the brand till date.
- 3500 new SIM cards issued
- 55% increase in subscriptions
- 120% spike in data usage